An inquiry landed in our inbox on a Friday afternoon. It ran eight questions and fit on one page. Our sales desk in Qingyuan, Zhejiang answered within a day. This is what the factory saw in it, line by line, with the buyer's name removed.
Eight Questions on One Page
The buyer asked, in order:
- Tiered pricing: 6,000 / 10,000 / 12,000 pieces.
- MOQ per design, if the order runs several designs.
- Sample fee with our artwork, and how long the sample takes.
- Price for a 6-pencil retail pack.
- Lead time after sample confirmation.
- FOB Ningbo/Shanghai and CIF Kingston, both.
- Certification list: ISO, FSC, BSCI.
- Payment terms for a first order.
What Each Question Tells the Factory
Tiered pricing tells us you understand setup cost. The first thousand pencils pay for the plate, not the wood. Quoting 6,000, 10,000, and 12,000 pieces means you will compare, and we want that comparison.
An MOQ question per design means your order runs several SKUs. That is normal for retail buyers. It also tells production planning how many plate changes to schedule. Multi-design orders usually ride the custom wooden pencil line.
The sample question is the strongest signal. Buyers who ask about sample fees and sample lead times order more often than buyers who skip to price. A paid sample with artwork is the first small contract. See what a sample order costs before you ask.
Two Incoterms in one inquiry mean you are comparing freight routes. We quote both without padding. CIF costs more on paper because the freight sits in our number. FOB shows the same freight on your forwarder's invoice instead.
The certification list tells us the destination market. ISO, FSC, and BSCI together usually mean European retail. We attach the document set with the quote. Check the codes against the FSC database and the BSCI platform before you pay a deposit.
Payment terms in the first inquiry is the professional habit. First orders from new buyers run 30% deposit and 70% against shipping documents. Asking early means no surprise in the pro forma invoice. The balance releases against documents. See the shipping document checklist.
The Forty-Question RFQ
A different buyer sent a forty-question RFQ as a bilingual document. It requested pricing at four quantities: 150, 300, 500, and 1,000 pieces. It named 300 pieces as the baseline for comparison. Every factory that quotes that RFQ prices the same baseline. That is how professional buyers keep quotes comparable.
The RFQ also carried two structure options, A and B. The buyer attached watermarked artwork and asked for an NDA before releasing clean files. One clause stood out: the RFQ does not authorize tooling or production. No factory starts a mold on a question.
The deadline moved twice, and the buyer said so. Deadline changes are normal. A buyer who announces them keeps the quoting queue honest.
What Weak Inquiries Look Like
The other kind of inquiry fits in one line. "Send me your catalogue and your best price."
The factory cannot answer it. Which pencil? Which quantity? Which market? The reply becomes a question list, and the buyer waits a day for what he could have sent in an hour.
A weak inquiry gets a polite reply with three questions attached. A complete inquiry gets a quotation. The difference is one hour of writing at your desk.
Frequently Asked Questions
What should I include in a pencil RFQ so a factory can quote accurately?
Product type, quantity, customization, packaging, market, and Incoterm. State the grade and color count, logo file status, and packaging format. Separate current order from annual forecast. Add your destination market so the right certificates travel with the quote.
Why should my RFQ separate current order from annual forecast?
The factory prices the production run, not the year. Raw materials, packaging, and sample work are purchased for the first order. If you write 500,000 pieces per year but the first purchase order is 5,000, the factory quotes the 5,000. That quote may not fit a full custom OEM with barrel color and retail labels. A clean RFQ uses two lines: current order quantity, and annual forecast if the first order passes. The two-line format lets the supplier quote the first run honestly. It also shows where price breaks may appear later. Annual volume earns a conversation about tier tables. Current volume earns the price you will actually pay. Buyers who merge the two numbers receive a quote they cannot use. The first shipment would arrive with the wrong price on the invoice. Factories remember that.
Do first orders need a different payment structure?
Yes. New buyers normally pay 30% deposit before production and 70% against shipping documents. The split covers raw materials with the deposit and keeps the balance in your hands until the goods load. Samples pay 100% in advance. Paying 100% upfront for bulk is not normal, whatever the claim.
Which Incoterm should I pick for the first order?
FOB if you have a freight forwarder. The factory hands over at Ningbo, and freight costs land on your forwarder's invoice. CIF if you do not have one yet. The factory arranges freight. You trade convenience for a margin inside the rate. Switch to FOB from the second order.
Related Reading
- Pencil RFQ Checklist: Specs Buyers Should Send Before Quoting
- Custom Pencil OEM Order Questions Buyers Should Ask First
- Pencil Sample Order Cost and Process: What a 1,200-Piece Run Costs
Send Us Your Inquiry
Eight questions or forty, structured inquiries get structured replies. Send yours and we answer within 24 hours, factory-direct from Qingyuan.
Send us your specifications or request a sample pack — we respond within 24 hours.